.aiWho we are / About us
Pittsburgh is home. Your business is the work.
Localmade is an independent website refurbishment and brand design studio. We rebuild how good businesses are seen online, starting from what already makes them good.
The way we see it
Start with what works. Make the next part clearer.
Your reputation, your services and the useful things already on your website matter to customers. They belong at the center of a good rebuild.
We rethink the website and brand around that substance, with a point of view shaped for the individual business, not a template that could belong to anyone. Then we keep it running: secure, fast, and easy to find in search and in AI assistants.
The team
Pittsburgh roots. Business in view.
Localmade was founded in Pittsburgh in 2026 by Will Yashar. We’re an independent, Pittsburgh-based team with alumni roots at Duquesne University and Carnegie Mellon University.
Our team has also worked with the universities. That experience informs the work; Localmade is independent, not a university-owned or university-endorsed studio.
Articles on our News page are written and published by the Localmade team.
How we work
A conversation, a direction, a way forward.
- 01
We study what you have
Your current site, your services, your reviews and how customers search for what you do.
- 02
We rebuild it, properly
A faster, clearer site built from your real content, with modern technology and modern AI tools behind it.
- 03
Independent quality checks
Every rebuild is reviewed by someone other than the person who built it before it goes anywhere near your customers.
- 04
We keep it in shape
Care covers SEO, agentic search, security and a weekly update on what we actually did.