.aiNews / Notes from the studio
Ideas for better business websites.
Practical writing on website refurbishment, search, and how customers find local businesses now. New articles most weeks.
Refurbishment
What website refurbishment is, and when it beats a redesign
A redesign starts from a blank page. A refurbishment starts from what's already working. Here's how to tell which one your business needs.
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Agentic search
How AI assistants find local businesses (and how to help them find yours)
More people ask an AI assistant before they search. Here's what those assistants can actually read about your business, and what you can do about it.
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Guides
A 10-minute first-impression check for your business website
Grab your phone and a timer. Ten quick checks that show you what new customers see when they find your website for the first time.
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